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2022 Portfolio 2
COLGATE CHOMPERS
AD: Jinho Rhee CW: Ximena Escobedo
Kids do not like brushing their teeth.
Our idea: By communicating at their eye-level, we want to speak to kids in a way that will light up their imagination and will let them know that Colgate gives them strong teeth.
PRINT ADS: Introducing our little CHOMPERS
Inspired by the art styles of children's books, our little characters aim to encourage children to brush their teeth and become a fellow Colgate CHOMPER.
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Colgate CHOMPERS Merchandise
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